@IT客 :我在奥美服务IBM的日子
在奥美 6年了,只服务了一个客户 IBM,做过广告、市场活动,现在从业于公关,和文字打交道。很多人都问我,为什么可以同一个 agency 怎么久,还只做一个客户?很多人,早就应该做吐了吧。可是,我看到身边的同事,很多人做了 8年、10年的 IBM 业务,依然是喜洋洋,充满活力。 6年了,为什么呢?我是怎么过”…”

在奥美 6年了,只服务了一个客户 IBM,做过广告、市场活动,现在从业于公关,和文字打交道。很多人都问我,为什么可以同一个 agency 怎么久,还只做一个客户?很多人,早就应该做吐了吧。可是,我看到身边的同事,很多人做了 8年、10年的 IBM 业务,依然是喜洋洋,充满活力。 6年了,为什么呢?我是怎么过”…”
很多人都记得过去首席营销官扮演的角色要简单得多。所有信息都单向流动——从企业到消费者。我们制定营销计划和预算时,主要的考量指标就是消费者印象:有多少人会看到、听到或读到我们的广告? 如今,这种方法只在电视剧《广告狂人》(Mad Men)里有用。现在,信息都是多向流动的,消费者接触点成倍增加,”…”
TBM(TopeWay Business Media) Account Service /Editor Intern 1. 广告设计相关专业,有独特的想法和见解 2. 英语语言能力强 3. 熟练操作各类专业软件 4. 大三或大四在读学生,工作四天以上者优先 5. 热衷从事广告行业者优先 6. 标题请使用“姓名+学校(专业)+年级+每周可工作天数” mail”…”
Just like a direct sales letter, the subject line of your email is usually the most important part of getting your readers to actually read your email. If you have a compelling subject line the chance of your email improves dramatically. According to a recent MarketingSherpa.com s”…”
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单一网络营销涅磐,网络整合营销新生 随着媒体环境及形式“多样化”、“碎片化”日趋复杂,门户一统江湖正在破碎,互联网呈现多元生态结构,垂直网站、网络游戏、聊天工具、视频、论坛、博客、SNS、微博等等新鲜形式层出不穷、百花齐放,共荣共生。而用户多项活动共行(Multi-tasking)已成为特别是”…”
Article Highlights: Exchanges are a great way for advertisers to have control Exchanges allow data-savvy media buyers to optimize campaigns and improve their buys Exchanges offer complete transparency There are many ways advertisers can buy ad inventory: publishers, self”…”
How relevant are your marketing campaigns? Ask any business-to-consumer marketing professional what they think of mass mailing, mass emails, or SMS blasts, and they'll inform you that there's been a shift away from these indiscriminate approaches in favor of more targeted campaigns. The”…”
Author and venture capitalist Guy Kawasaki spoke at ad:tech SF on how to impress everyone in your professional life. Watch as Daisy Whitney points out his biggest tips from the presentation. Stay informed. For more insights into connecting with lucrative online audiences, att”…”
In the increasingly competitive world of display advertising, the technology used by first-generation ad networks is no longer enough to optimize campaigns. More sophisticated buyers now participate in auction markets using new technologies which enable radical price-performance adv”…”