Article Highlights: Nearly half of surveyed marketers admit their loyalty programs result in erratic or immeasurable results, with most programs becoming merely short-term retention tactics Marketers must develop a well-designed and holistic loyalty marketing initiative in order to optimize communication and promotion at all touch points Brand loyalty strategies must be in sync with brand ...
How relevant are your marketing campaigns? Ask any business-to-consumer marketing professional what they think of mass mailing, mass emails, or SMS blasts, and they’ll inform you that there’s been a shift away from these indiscriminate approaches in favor of more targeted campaigns. They’ll most likely add that the driving force behind this shift is the ...
Author and venture capitalist Guy Kawasaki spoke at ad:tech SF on how to impress everyone in your professional life. Watch as Daisy Whitney points out his biggest tips from the presentation. Stay informed. For more insights into connecting with lucrative online audiences, attend the iMedia iMoms Summit, May 1-4. Request an invitation. ...
In the increasingly competitive world of display advertising, the technology used by first-generation ad networks is no longer enough to optimize campaigns. More sophisticated buyers now participate in auction markets using new technologies which enable radical price-performance advantages. These new buyers take advantage of inefficiencies in the competitive landscape by continuously adjusting their bids based ...